Start here · Essential guide
An Introduction to Accessible Digital Marketing
Why accessibility matters in digital marketing and how it touches every channel, from emails and web pages to social posts and video, with practical first steps.
Trust and Responsibility
Accessible Marketing
Making emails, pages, posts and video usable by everyone.
Accessible Social Media Posts
How to make social posts easier for everyone to use: hashtag capitalisation, sensible emoji, image descriptions and clear, readable writing.
Captions and Transcripts for Marketing Video
A practical guide to adding captions and transcripts to marketing video and audio, covering the difference between them, quality checks and a simple workflow.
Colour Contrast and Readable Design
The basics of colour contrast, how to check it, and why colour should never be the only way to carry meaning in your marketing designs.
Making Marketing Emails Accessible
How to build marketing emails more people can read and use: clear structure, readable text size, descriptive links, image alternatives and a plain text version.
Plain Language in Marketing
How to write marketing copy that more people can understand quickly: short sentences, familiar words, clear structure and a simple edit routine you can repeat.
What WCAG Is and Why Marketers Hear About It
A plain overview of the Web Content Accessibility Guidelines: the four principles, conformance levels, and why they come up in marketing. Not legal advice.
Writing Clear Link Text
Why descriptive links beat click here for everyone: how screen readers use links, what good link wording looks like, and common mistakes to avoid.
Writing Useful Alt Text for Marketing Images
What to describe and what to leave out when writing alt text for marketing images, with examples for products, banners, charts, logos and decorative pictures.
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